Urban Lifestyle Paris sells considered, quiet-luxury pieces, and the storefront had to match. We built an editorial commerce experience — generous whitespace, full-bleed campaign photography, restrained typography — without letting the styling get in the way of finding a size and paying for it.
The same system extends into a shopping app, so a collection browsed on the website continues in the bag on a phone.
Editorial design and conversion usually pull against each other: large imagery pushes product and price below the fold, and heavy campaign shots cost mobile sessions. We had to keep the campaign feel while making product, price and add-to-cart reachable in a thumb’s reach on every screen.
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